Opportunities for International Marketing-Free-Samples for Students

Questions: 1.Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? 2.If a Company is interested in estimating the distribution of income in the Northern Territory or New Zealands's North Island, how could it proceed? Be specific. 3.Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and PG). Is there evidence of a segmented approach or are they mass marketing? 4.Discuss how worldwide demographic trends are affecting Opportunities for International Marketing and which Industries are set to benefits from the ageing baby boomer. Answers: 1.As per the official Australian website of Nestle, Nestle has launched a new product in the market, which is efficient enough to avoid portion distortion. The device formulated for this purpose provides a visual manual for a proper segment estimate of every item. This device will guide correct portions of all Nestle products(Nestle. 2015). The product doesnt particularly aim at any segment of the society as the product seems beneficial for every other person. I feel that the product will definitely do well in the market place because studies, these days emphasize on the fact that peoples thinking about the portion and constitute of food has increased. In order to avoid the portion distortion I feel that the product would be reliable. As per Nestle they aim at helping their consumers with appropriate portion options when they purchase, prepare, serve and intake their products. The Peters brand has launched a new set of Connoisseur Gourmet Ice Cream, which they promise is prepared with the best ingredients picked from places like the Himalaya, Brooklyn and New York and gives the authentic flavors of Australia(Brand Faust 2016). In my opinion, when we give a particular product a native flavor, its outreach gets restricted as every individual doesnt like a typical flavor when there are already so many different and universal flavors available. The product can do well in the Australian market, but in the outer space it may encounter certain obstacle 2.Estimating the distribution of income is one of the most important steps in economic analysis. If a company is interested in estimating the distribution of income in the Northern territory or New Zealands North Island, firstly they need the estimation to calculate the inequality and poverty. The best way to calculate the income inequality in the distribution is the Ginni coefficient method. It helps in measuring how evenly wealth is distributed in a country or a particular area. In this method, we need the income of all the people in a country, which as per the definition is then expressed as a cumulative percentage people against the cumulative share of income, which will give us the Lorenz curve(Milliman 2013). The graph formed with the obtained information provides us with the information regarding the income going to the poor, middle and rich people. As per the formula, Ginni Coefficient X X+Y In case X=0, then it means that the curve is the line of Equality, which states that the distribution of income is equal(Books,LLC. 2010). If the Ginni coefficient is 1 or almost 1 it means that the distribution is unequal. Countries with larger Ginni coefficient are more unstable in terms of distribution of income(Wang 2001). 3.Three Fast moving consumer goods companies like Mars, Godrej and Amul use the process of segmented marketing and mass marketing. Whereas all the companies do opt for segmented marketing as well. In case of Mars chocolate in India, affluent people get an opportunity to purchase the chocolate from abroad, but the middle class people get to buy it in India only, hence Mars has a segmented market in India. Same is the case with Godrej and Amul as they also have segmented markets in foreign lands. In terms of segmentation the ranking is as follows Amul, Godrej and Mars. Some recommendations, which can help the companies being better in terms of segmented marketing- Understand the perspective of a smaller group on a large scale,which is your target consumer. After understanding the perspective become a productive asset to them. Holding inside knowledge can help you handle and nullify competition. Target and position your consumers appropriately and accurately. Focus on promotion and distribution of products to the target audience. Compare your product with those already in the market and highlight the positive and better aspects your product exhibit 4.Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers. The world is for sure witnessing demographic trends. He developed nations are facing demographic trends like difference in aging and developing nations are somewhere still safe from this. Every nation has its own demographic challenges(Annoynomous. 2013). The following worldwide demographic trends are affecting the opportunities for international marketing- Urbanization- It poses both, economical as well as cultural challenge. As the urban area is booming and big cities are becoming even bigger, which demands more skills, creativity and innovation. The expansion of middle class society. The development of a city leads to different types of consumers(Authers 2016). The requirement and supply trend. These factors do damper the international marketings performance, which will lead to the demand of global products. An impact in evident in the overall economy, affiliations are continually trying to be advantageous, viable, and heading. Regardless, demographic trends and its forces stand against their participation in the international business. Additionally, getting to the world needs solid advertising methodology and the different patterns incorporate fast improvement of territorial exchange, taking along APEC, EU, ASEAN, and so on; more capital and advancement in numerous countries, acknowledge extended securing impact; development of the best transformative markets, for example, China, Hungary, India, and Malaysia; plus the accessibility of cutting edge innovation for transportation and correspondence. The industries, which are set to be benefited from the ageing baby boomers are Nestle, Nike, Apple, and Toyota etc Bibliography Annoynomous. 2013, 'How Will Changing Demographics in the U.S. Influence Business in the Coming Decade?', The Wall Street Journal. Authers, J 2016, 'Demographics and markets: The effects of ageing', The Financial Times. Books,LLC. 2010, Economic Inequality: Gini Coefficient, World Distribution of Wealth. Brand, M Faust, F 2016, 60+ Western Novels by Max Brand (Including The Dan Barry Series, London. Milliman, D 2013, Brand Thinking and Other Noble Pursuits - Page 323, New York. Nestle. 2015, Nestle.com, viewed 13 August 2017, https://www.nestle.com.au/. Wang, Y 2001, Measuring Education Inequality: Gini Coefficients of Education.